The Sideline Secrets
The Sideline Secrets is an all-encompassing online platform of the professional dance and cheerleading industry.
Providing insights, tutorials, articles, resources, and all-things dance and cheerleading!
Believe in your Dreams & Magic Can Happen
Samantha Popham
Creator | Designer |Writer
Samantha is a tenured professional dancer with over 10 years of experience in the pro sports dance and cheerleading industry — including four standout seasons in the NBA where she was featured in The Source as one of 5 dancers who stand out in looks and off-court abilities in 2025. With a foundation in cheerleading and gymnastics, she transitioned to dance at the late age of 16 (because it is never to late!) and built a beautiful career performing at the highest level. Today, she’s the founder of Jewels Dance Entertainment, a choreography and production agency for artists, events, and brand campaigns — on top of being the creator of The Sideline Secrets, a go-to digital resource for aspiring dancers, cheerleaders, and creatives navigating the dance entertainment world.
Outside of the NBA dance industry, her choreography credits include:
Fat Joe, Wu Tang Clan, Method Man, Too Short, and more.
“In my own professional dance audition journey, I found that I was navigating this process almost completely on my own. I did not have much personal guidance or the insider resources to know how to make the teams that I dreamed of being a part of.
My hope with this platform is to shed light on the professional dance industry, specifically NBA and NFL, providing guidance from my own journey and the stories of other talented dancers in our iconic dance world!”
We are here to help make your journey a little shorter and a little easier. Everyone’s story and path is different, but if I can provide even one piece of guidance to you all, my digital platform is doing its job.
Welcome to The Sideline Secrets -
Feel free to reach out at any time, as we love hearing from you all!
info@thesidelinesecrets.com
